01
Corporate finance and M&A advisory
Proprietary deal flow: founder-led companies approaching a liquidity event, and acquirers with a thesis to fill.
Buyers we reach: owners, CEOs, CFOs, corporate development
For CEOs, CFOs and Managing Partners
Enterprise deal flow you can forecast. Ad spend you can defend.
MENNQ5 builds paid outreach and pipeline systems for M&A advisors, commercial brokerages and B2B software firms. We've built software and sat across the table from CFOs, deal teams and operators, so your outreach reads like a peer wrote it, not a vendor.
Meetings, not leadsWe count qualified conversations with people who can sign.
Defined in writingQualified means what we both agreed it means.
A small rosterA handful of clients at a time, so senior attention stays on yours.
Reported weeklyOne scorecard, the same numbers every week.
The market shift
Your buyers stopped answering cold calls. Most agencies responded by sending more of them.
A CFO or business owner gets dozens of pitches a week. Volume tactics don't get read, and generic agencies measure success in leads your partners then spend a quarter disqualifying.
When one client is worth six or seven figures, the real cost isn't the agency fee. It's the quarter your senior people lose chasing the wrong conversations.
| Dimension | Typical lead gen | MENNQ5 pipeline architecture |
|---|---|---|
| Measures | Leads and clicks | Qualified meetings and pipeline value |
| Targets | Job titles in a database | Named accounts with a reason to act now |
| Sounds like | A template | A peer who knows their P&L |
| Hands you | A spreadsheet | A dated meeting, with a brief |
| Asks of your team | Follow-up, admin, list cleanup | Show up to the meeting |
Who we help
Three sectors where one new client changes the year
Each program gets its own definition of a qualified meeting, its own target list and its own message. Nothing is recycled across clients.
02
Commercial insurance and risk
Large corporate accounts, reached before the renewal window, when the incumbent broker is most exposed.
Buyers we reach: CFOs, risk managers, owners
03
Enterprise B2B and software
Executive meetings in accounts your reps can't open, built around system sunsets, audits and cost pressure.
Buyers we reach: CIOs, COOs, VPs of operations
Approach
Four stages. Your team's job is the last ten minutes.
1
Map
A named list of accounts with a reason to move: ownership changes, renewals, funding, audits and leadership moves.
2
Frame
One sharp point of view per account, written in the buyer's language. No feature lists.
3
Deploy
Paid LinkedIn, Google and Meta warm the account while personalized outreach opens the conversation.
4
Deliver
Each meeting arrives qualified, on the calendar, with a one-page brief on the buyer and the angle.
What we need from you: one short pipeline review a week.We run the list, the ads, the outreach, the follow-up and the reporting.
Services
One retainer. The whole system.
Every engagement covers all four parts, priced against an agreed definition of a qualified meeting.
Paid media buying
Account-based campaigns on LinkedIn, Google and Meta. Budget follows meetings, not clicks.
Outreach automation
AI-assisted research, sequencing and follow-up. Personal at scale, with no added headcount.
Qualification and routing
Every response scored against your bar and routed with context, the same day.
Executive closing support
Talk tracks, discovery questions and mutual action plans that turn a first meeting into a second.
Foundation
From $4,000 a month. One sector, one buyer.
Enterprise
From $10,000 a month. Multiple buyers, full channel mix.
Media
Ad spend is billed separately, at cost.
Case studies
Measured in pipeline velocity and closed revenue.
Our first engagements are under way. Each case study will report qualified meetings, days from meeting to proposal, pipeline created and closed revenue against fees, and will appear here once the client signs off.
Executive briefing
Tell us the client you want next.
We work with a small number of clients at a time. Every application is read by the founder, and you'll hear back within two business days, including when we're not the right fit.
Engagements start at $4,000 a month, plus media.
Best fit: one new client is worth $100k or more to you.
Tell us the outcome you need. We'll tell you if we can deliver it.
A 30-minute call covers your sector, your definition of a qualified meeting and how we'd measure it.